How can SEO protect my brand online?
A West Palm Beach SEO expert can help with branding through SEO services such as reputation management.
It can be said for the consumer that one of the advantages of the internet is the open sharing of opinions and experiences.
That can be a major headache for some businesses.
With the saturation of review sites on the internet and the ability to freely post reviews on social media pages and Google’s own review template, a company can quickly find itself on the wrong end of a wronged-customer.
Bad reviews and ratings will most certainly impact your bottom line, especially in heavily-trafficked categories on the internet.
Rarely does a customer visit a new restaurant without first checking ratings and reviews. These reviews may show up on sites like Yelp, Google, and on the establishment’s social media pages.
Consider the impact of a negative review. Remember, a restaurant has control over its product, service, and price. However, that doesn’t mean they always get it right and it certainly doesn’t always dictate a positive experience for the customer.
A local restaurant may serve 200 guests a night and send 199 customers home satisfied with their overall experience. That one unhappy customer is the one most-likely to write a negative review.
A West Palm Beach SEO expert can help mitigate the impact of that negative review through specific SEO services such as reputation management.
Typically, a quick response / apology and offer to make good will show a company’s overall engagement and temper a negative review to some degree. In other words, ignoring the problem won’t make it go away.
Your West Palm Beach SEO expert can show you how to utilize reputation management tools to effectively respond to negative reviews or ratings. Also, a SEO services expert can show you how to maximize the impact of positive reviews and bring those to the forefront. Through consistent monitoring, shortened response times, and active engagement, you have a fighting chance when it comes to thwarting the negativity of the web.
At SEOfla.com, our SEO services professionals can create and deploy a comprehensive SEO and Reputation Management campaign as part of your overall digital marketing strategy.
One of the most valuable West Palm Beach SEO services
we offer is social media marketing. What does that have to do with search engine optimization? When you go onto Google and type in a company name the first page will show their website, top sites they are featured on as well as their social media profiles. This is important because it helps to ensure that you control the first page, meaning people are only reading what you want them to read about you. This branding tool is important, even though it’s often very overlooked.
The average person spends over four hours a day on social media. Even if you are not exactly someone they would engage with, you still serve a purpose. For example, if you are a health insurance agent who specializes in Medicare, you probably are not going to find a large audience on Twitter. On top of that, even if your audience was on there, they would not be looking for your services on that platform. So why have it? For starters, the platform indexes well with Google and ensures that if someone is researching your brand, they will see that you’re active throughout the web. Also, keep in mind that while people may not be purchasing your services on social media, they still are interested in information they come across. If you are writing a blog called “10 ways to save on healthcare,” you are going to get a lot of readers if you share it to social.
We will show you how different West Palm Beach SEO services
like this can help you increase brand awareness, protect your reputation and introduce your content to millions of readers. These are just a few examples of what we can do for you and your business. Contact us today if you are interested in a free consultation.
These are crucial elements in the fight to protect your brand on the web.
For more information, get in touch with a SEO services expert through SEOfla.com.