How can your business compete in the digital marketing realm?
Many small business owners wonder how they can compete with the national chains when it comes to things like Search Engine Optimization, Pay Per Click, and Reputation Management.
In Tampa, SEO experts often cite the work of SEOfla.com, particularly when it comes to Local SEO.
While competing with large, national-focused companies and their seemingly bottomless marketing budget is a fool’s errand, a good SEO services firm can show you how to still be successful.
It can be done through Local SEO.
Simply put, Local SEO is the process of optimization that will allow your business to show up in local searches. For example, your Tampa SEO expert will ensure that when searches are done in and around Tampa for your product and service, your company will show up with a high page rank on a Google search.
An SEO services expert will tell you that getting a high ranking through Local SEO requires the use of the proper language, namely location information.
Specifically, Local SEO will look for the following;
• Street address of your business including the street name and number
• City and state
• Zip Code
Your Tampa SEO expert will know how to correctly format that address to make it viable in a local search. That formatting will allow the web site to be showcased on Google Maps.
There are other requirements as well.
Local SEO is best served when the address appears in multiple locations on the site. The address should appear in both the header and the footer of the site. Again, the text must be formatted correctly for the search engine optimization to be effective.
There are other elements of Local SEO that must be taken into account as well.
Links and citations are also Important factors in Local SEO. While links are off page elements that point back to your site, citations are off page mentions (minus the links). Both will help when you are vying for page ranking.
With Local SEO, any small business can compete with the large national companies in the search engine optimization game. Regardless of your competitors spend, you can still find your business on page one of Google with help from a Tampa SEO expert.
For more information on local SEO services, contact SEOfla.com.