PPC

Pay Per Click is one of the most effective ways to get immediate traffic to your site. However, while it seems like something you can do yourself the fact is that there truly is an art to it. SEO FLA has experience working directly with Google to maximize results and help clients get more out of their budget. That experience goes a long way in making sure that your company gets better results, especially if you have to compete with companies who have a larger budget.

• Keyword selection: Sometimes the most obvious keywords aren’t the ones you should focus on. Imagine a scenario where as a realtor you want to be at the top of Boca Raton homes for sale and it costs $10 per click. That’s a lot of money and you have a lot of competition. However, you find a few other key words where the price is $2 per click and you will still get quality traffic. That’s a pretty good deal and as long as you are still getting conversions and visitors you are not missing out.
• Bidding: Obviously you want to outbid the competition but remember it’s a marathon, not a sprint. That’s why it’s important to take your time and be smart about the bidding. Some of your competitors may exhaust their budget quickly just to be at the top for part of the day while you can be near the top for half the price. Just because someone else jumps off the cliff doesn’t mean you have to. Be smart with your bidding and get more bang for your buck.
• Keeping Google Happy: Believe it or not there are things more important to Google than just placing the highest bid. Well not too many, but the largest search engine in the world wants you to send their users to quality pages with good information and resources. So if your landing page isn’t up to Google’s standards it can actually hurt your placement, even if you have the highest bid.
• Retargeting: Clicks are great but you shouldn’t rely on just those who are using search engines. When someone visits your site you want to continue to remind them of who you are, new promotions or products you might be having and give them a reason why they should visit you again. That’s why retargeting is such an effective way of getting people to come back to your website.

It doesn’t matter if you are trying to promote a business in Boca Raton or promote a business on a national scale. If you are not sure what you are doing you could waste thousands of dollars a year on Google Adwords. Whether you have a lot of money to spend or a small amount, you still need to see results and the ROI on PCC is something to take very seriously. An effective PPC campaign relies on strong landing pages, a smart key word list, realistic bids and an understanding of the industry. Those are things that come with years of experience and will help you maximize the results of your campaign.