Port St. Lucie SEO expert
If you are online and Google, Yahoo, and Bing can’t find you, then are you really online?
A Port St. Lucie SEO expert asked that question of a local business as part of a recent customer needs analysis meeting.
The typical argument digital marketing professionals encounter when they approach potential new clients usually revolves around a single objection; I already have a website.
If it were only that easy.
Unfortunately, as the Port St. Lucie SEO expert explained to the potential client, having a web site is only the first piece of the digital marketing puzzle and goes back to the old “if a tree falls in the forest” analogy noted above.
A web site is only as good as its traffic, certainly in terms of revenue, leads, subscriptions, or whatever metric you might use to quantify success. If people aren’t finding your site on the web, the exercise of building, hosting, and presumably updating that web site is all for naught.
Nevertheless, it is an objection, or roadblock that SEO experts hear often and have to overcome.
Having a web site that isn’t optimized is like putting your sign out in the back of the building instead of the front. Not engaging in a professional search engine optimization campaign is akin to opening the doors of your new business but refusing to turn on the lights.
Search engine optimization is the activation part of the marketing equation.
Our Port St. Lucie SEO expert, after listening to the potential client deliver a litany of needs and wants of her web presence, created a real-life scenario for the business owner.
“Search engine optimization puts you at the front of the line,” he said. “In a crowded industry, not only can you can showcase the features and benefits of your company, you get to showcase them first. You get a crack at the customer before your competitor.”
The SEO expert was then able to outline the features and benefits of his own company, SEOfla.com, and eventually sold the business owner on the value of search engine optimization.
Search engine optimization is one part, albeit an integral one, of a digital marketing campaign. Working in conjunction with email marketing, pay per click campaigns, and display advertising, SEO can help drive traffic to your website.
If you own a small business in South Florida, make sure you hang the sign out front and turn on the lights.
Visit SEOfla.com for more information.