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Talk to your Jacksonville SEO expert about inbound links and how they impact your SEO campaign.

SEO (search engine optimization) is the art and science of getting the search engines to rank your website at the top of a search results page.

If you are in the jewelry business, you would want to rank high when someone searches “diamond ring.” Car dealers want to rank high for terms like “new car” or “trade-in value.” Pest control companies vie for top billing when potential customers search “how to” terms, as in “how to get rid of mice.”

One of the elements of search engine optimization is creating and maintaining inbound links.

Search engines are looking for the most authoritative, credible voice when it comes to a particular keyword or phrase.

What site offers the most validity for a “diamond ring” or “trade-in value” query? Which site has the most authoritative voice in that industry?

Search engines will look for sites that contain those specific keywords and phrases. The crawlers will also look for depth of content, specifically how often those keywords or phrases can be found on those sites. The crawlers will also look at traffic, how many people are using these sites because of the keywords and phrases.

Not to be overlooked, crawlers will consider which other sites on the web are linking to a particular site with those keywords.

For example, if several wedding services companies are linking to a jeweler optimizing for “diamond ring” that site would receive a higher ranking than a jeweler without inbound links.

The process is ranked at different levels.

The value of the site that is linking to your site is also taken into consideration. What is its ranking or level of credibility? Is it also considered an authoritative voice?

While it can be confusing to the uninitiated, a Jacksonville SEO expert can walk you through the value of inbound links and help create a digital marketing campaign designed to develop inbound links.

One of the keys to success in this aspect of SEO is measuring the value of your inbound links and determining which sites Google is following in your industry. It seems complicated, but having a handle on this aspect of SEO is vital.

For more information on how inbound links impact search engine optimization, contact your representative. Your rep can explain the value of inbound links, measure your current status, and devise a strategy to build links that will help improve your ranking.

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