Fort Myers SEO expert
A picture is worth a thousand words.
However, your Fort Myers SEO expert should tell that if not properly formatted, it may not be helping with your SEO.
SEO stand for search engine optimization. This is the term that described the process of getting your online presence to the point where it can be found by the search engines.
It is one thing to have a web presence (web site address, Facebook or Twitter page, etc.). It is another thing to be found by the search engines.
With the help of a Fort Myers SEO expert, your business can be at the top of page one for specific search queries.
Having properly optimized pictures on your site can help in the process.
Search engine optimization is a science and an art, and part of that art involves “seeing” and valuing artwork on a particular site and using that information to give that site a ranking.
How does a search engine crawl a site and determine if a) there are photos, and b) those photos are relevant to the search query?
Search engines can’t “see” photos. Therefore, they must read them.
How does a search engine “read” a photo? Through the use of alt text.
Alt text is the method which allows your photos to be read by the search engines. A Fort Myers SEO expert can help you create alt text for the images you would like to use on your site.
Alt text, also known as alt text or alt tags, is the text written into the coding language of a web site that describes the image to the search engines. A properly coded image will get the attention of a search engine. If the text is relevant to the search query, it will increase the ranking of the site.
Great images, loading quickly, can provide a great user experience for someone visiting your site. However, great images that are coded properly can also help drive traffic to your site and impact your bottom line.
So, as the saying goes, a picture may be worth a thousand words. But, a picture that is coded with alt text may be worth a thousand new visitors to a page on your site.
It is vital that you understand the importance of proper coding of all of the elements on your web site. All of these elements will contribute to your ranking and have an impact on how the search engines view your site.
Fort Myers Beach SEO services
are about more than just rankings. Think of search engine optimization as the walls of a building. The foundation is the website and landing pages. Your Google presence is the walls and your social media, email marketing, pay per click and everything else are all the accessories you need to get people to look at your building. So, before you worry about paint colors, windows, appliances, landscape and everything else, you need to focus on the foundation and structure. The better structured you are in this area; the more effective your other marketing efforts will be.
Let’s say you put together a great campaign that sends a promotion out to the right audience via email, banner ads, social media and more. The ads look great and encourage the viewer to click on them to go to your site. Then when they get to your site the find that it is unorganized, slow load time, confusing to navigate through and other issues. You will lose the majority of your sales and you are left wondering what you did wrong as far as your marketing campaigns. It wasn’t the marketing campaigns that were the problem, the problem was your site and that needs to be fixed before you can get started.
When you contact us for Fort Myers Beach SEO services
we will go over each option including the value of search engine optimization and having a great website. If you have a great site, then a strong search campaign is the next step. Whenever someone new visits your site, prior to making a purchase, they are going to research your company, trying to see who you are and what type of experience your previous customers have had with you. This is where SEO can really benefit your business and we are happy to show you how.
For more information on creating a viable search engine optimization campaign, visit SEOfla.com.